You have a website, but how do customers find it? You need to drive traffic to your website by making sure your business shows up on Google when customers search.

This beginner-level workshop will teach you how to connect your business to customer searches on Google and how to optimize your website and digital presence for Google, without costing you money.

You don't need to do it alone! Economic Developers link municipal, provincial and global economic development resources to local business communities. Economic Developers build community capacity and can help you navigate your business growth journey.

There is no doubt that the relationship between Indigenous and non-Indigenous peoples in Canada is at a critical point in history. There is hope that we are moving towards an era of more understanding, appreciation, and responsibility.

During this workshop, important topics will be introduced to educate, enlighten, and inspire action in taking tangible steps towards reconciliation. The workshop will utilize a Two-Eyed-Seeing approach, which was first developed by Mi’kmaq elder Albert Marshall, whereby one views the world with both eyes; in one eye, through the lens of Indigenous ways of knowing and doing and with the other eye through the lens of Western perspectives.

In this session you will learn about about tips and ways on how best to work with content creators and influencers.

Influencer marketing continues to increase every year, growing from a $1.7 billion industry in 2016 to a projected $15 marketing juggernaut in 2022. In this session, we will discuss best practices to working with content creators and influencers to help market your destinations, whether you are starting out with social marketing or have been working with micro-influencers and require a few pointers. Find out about:

- How to search for influencers;

- Identifying the right influencers for you;

- How to work with influencers on a limited budget;

- How to measure ROI for your higher ups.

- Tips that can be applied immediately to assist you with your campaigns!

- And more!

Developing a concise, clear, and well-formulated argument is at the centre of writing an effective grant application. Communication skills are central to how grants are reviewed and evaluated, and how the public (and media) embraces our projects, viewpoints, and ideas. This session is built to help tourism operators and non-profits tell their story through the lens of grant writing. It will help you accelerate and elevate communication styles and put together winning proposals and applications that share your passions and dreams in 250 words or less.

When we think about the visitor experience, we need to think about the entire journey, not just the point of engagement at your business. Customer relationships evolve prior to the visitor making a purchase. Learn how our regional operators are implementing “relationship tourism” to move their operation to a different level of success by looking through the visitor lens.