registration desk check in

The Southern Ontario Tourism Conference is a two-day event packed full of new experiences, expert speakers and inspirational moments with an optional pre-conference learning tour and welcome reception!

The "Conference Agenda Overview" serves as a compact yet comprehensive preview of the itinerary and key events scheduled throughout the conference. It provides attendees with a quick glance at the various sessions, presentations, workshops, and activities planned for the duration of the event. The agenda is subject to change without notice. We aim to keep this agenda updated leading up to the conference.

Pre-Conference -Monday, March 4, 2024

5:00 p.m.   -              7:00 p.m.
Experiential Learning Tours (optional pre-conference. Limited availability).  Specific times for learning tours will be provided during registration, as they vary within this time frame depending on your selection. 

Welcome Reception hosted at Starlight Casino Point Edward - Match Eatery & Public House. Transportation from the hotel to the casino to be provided. 

10:30 a.m. - 4:00 p.m.

Day One - Tuedsay, March 5, 2024

7:30 a.m.    Breakfast  
8:30 a.m.    Welcome
9:00 a.m.   Tourism Update
10:00 a.m.   Keynote Speaker  - Jessica Robinson
 11:30 a.m.    Breakout Sessions (3) 
  • The U.S. Traveller in Southern Ontario
  • How to Optimize A.I. to Work for You
  • Dive into the Vibrant World of Festival and Events
12:30 p.m.   Lunch
2:00 p.m. Breakout Sessions (3)
  • Navigating Niche: Tips and Tricks for Crafting and Selling Unique Experiences
  • Connect with your Next Visitor: Utilizing Content & SEO for a Better Trip Planning Experience
  • Equip Your Connectivity: Building a Robust Network System
3:00 p.m.     Networking
3:30 p.m.     Panel Discussion: Forging Connections: Strengthening Indigenous Relationships in Tourism
4:30pm        Free Time
5:30 p.m.     Cocktail Reception
6:00 p.m.    Dinner and Innovation Awards Gala
8:30 p.m.    SoSocial

Day Two - Wednesday, March 6, 2024

7:30 a.m.     Breakfast
8:30 a.m.    Welcome
9:00 a.m.    Keynote -  Bobbi Rose
10:00 a.m.  Panel Discussion: Building a Sustainable Future: An Introduction into the Journey of Regenerative Tourism
11:15a.m.    Closing Remarks
11:30 a.m.     2025 SOTC Location Announced!
11:35 a.m.   Safe Travels Home